Nine of them filed the papers. One did not.

Nine of them filed the papers. One did not.

Tina Gerbec
Published on: 22/08/2026

In 2020, LVMH stopped sending the paperwork it needed to complete its purchase of Tiffany. Nothing was refused and nothing was announced, and the delay stayed invisible until Tiffany measured it against nine other deals that had filed in the same mon

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Elvis wanted her song. His manager wanted half of it.

Elvis wanted her song. His manager wanted half of it.

Tina Gerbec
Published on: 07/08/2026

An offer from the biggest star in the world came with a standard condition: half the publishing. What Dolly Parton read in that demand, and why the no of 1974 became one of the most valuable decisions in music. A look at demands as information, and a

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He wanted Adidas. His mother took the Nike meeting.

He wanted Adidas. His mother took the Nike meeting.

Tina Gerbec
Published on: 30/07/2026

In 1984 Michael Jordan wanted Adidas. Sonny Vaccaro read where the decision really lived and reached his mother. What the Nike deal teaches about reading the room.

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Carrefour put a sign where the Pepsi used to be. The sign was the negotiation.

Carrefour put a sign where the Pepsi used to be. The sign was the negotiation.

Tina Gerbec
Published on: 24/07/2026

In 2024 Carrefour pulled PepsiCo from its shelves and left a sign in the gap. What the Carrefour and PepsiCo story teaches about positioning, power, and reading signals in negotiation.

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